VINTAGE COMMERCIALS—We’ve come a long way, baby!
https://www.youtube.com/watch?v=ChaRHzB2EpQ
Ivory Snow laundry detergent. What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=EBUi0Uod7xU
Folgers. What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=en4muUSIRT4
McDonald’s. What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=WMrRd6MYJP8
Kool-Aid. What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=80GYLwgVxQs
Virginia Slims. What audience is it targeting? Biased/offensive? (Stop when doctor begins talking.)
https://m.youtube.com/watch?v=GPhZsauluXM
Johnny Seven Toy Gun. What audience is it targeting? Biased/offensive?
MODERN ADS
https://m.youtube.com/watch?v=B8gz-jxjCmg
Shampoo (Pantene). What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=TkzAgsOQJQE
Sprite. What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=AfCiV6ysngU
Kendall Jenner Pepsi ad. What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=XukHU8y5GRQ
Mary J. Bilge Burger King Commercial.
What audience is it targeting? Biased/offensive?
https://m.youtube.com/watch?v=4MQfqoS2JJk
Direct TV ad. What audience is it targeting? Biased or offensive?
https://m.youtube.com/watch?v=oSSNQv_nPTE
Tide ad. What audience is it targeting? Biased or offensive?
https://m.youtube.com/watch?v=Te8ABhFTshE
FTD Flowers. What audience is it targeting? Biased or offensive?
https://m.youtube.com/watch?v=_eKQvCS9YKY 2005
https://m.youtube.com/watch?v=z1xGF5MusCk 2014
Carl’s Jr./Hardee’s. What audience is it targeting? Biased or offensive?
TOP RECENT ADS
https://m.youtube.com/watch?v=UL4f1Wg26DA
Android. What audience is targeted? Biased or offensive?
https://m.youtube.com/watch?v=wapLaF5jmrU
Hyundai. What audience is targeted? Biased or offensive?
https://m.youtube.com/watch?v=4xY3ueabpGA
Honda Ridgeline truck. What audience is targeted? Biased or offensive?
https://m.youtube.com/watch?v=56ruOgbS9do
McDonald’s. What audience is targeted? Biased or offensive? (Repeats, so stop)
https://m.youtube.com/watch?v=Y8gYiry0oB0
Avocados from Mexico. What audience is targeted? Biased or offensive?
https://m.youtube.com/watch?v=vH2LsFcWOFY
Doritos. What audience is targeted? Biased or offensive?
https://m.youtube.com/watch?v=530CN430IkQ
Skittles. What audience is targeted? Biased or offensive?
MARKET SEGMENTATION—Creating commercials selling the same product to different target audiences.
Coke ads:
https://m.youtube.com/watch?v=_m6MTNb99Z8
