10845 Olive Blvd., Suite 155, St. Louis MO 63141
(314) 367-6480 info@civitas-stl.com

InspireSTL Week 3

VINTAGE COMMERCIALS—We’ve come a long way, baby!

https://www.youtube.com/watch?v=ChaRHzB2EpQ

Ivory Snow laundry detergent. What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=EBUi0Uod7xU

Folgers. What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=en4muUSIRT4

McDonald’s. What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=WMrRd6MYJP8

Kool-Aid. What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=80GYLwgVxQs

Virginia Slims. What audience is it targeting? Biased/offensive?  (Stop when doctor begins talking.)

https://m.youtube.com/watch?v=GPhZsauluXM

Johnny Seven Toy Gun. What audience is it targeting? Biased/offensive?

 

MODERN ADS

https://m.youtube.com/watch?v=B8gz-jxjCmg

Shampoo (Pantene). What audience is it targeting?  Biased/offensive?

https://m.youtube.com/watch?v=TkzAgsOQJQE

Sprite. What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=AfCiV6ysngU

Kendall Jenner Pepsi ad. What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=XukHU8y5GRQ

Mary J. Bilge Burger King Commercial.

What audience is it targeting? Biased/offensive?

https://m.youtube.com/watch?v=4MQfqoS2JJk

Direct TV ad. What audience is it targeting? Biased or offensive?

https://m.youtube.com/watch?v=oSSNQv_nPTE

Tide ad. What audience is it targeting? Biased or offensive?

https://m.youtube.com/watch?v=Te8ABhFTshE

FTD Flowers. What audience is it targeting? Biased or offensive?

https://m.youtube.com/watch?v=_eKQvCS9YKY   2005

https://m.youtube.com/watch?v=z1xGF5MusCk  2014

Carl’s Jr./Hardee’s. What audience is it targeting? Biased or offensive?

 

TOP RECENT ADS

https://m.youtube.com/watch?v=UL4f1Wg26DA

Android. What audience is targeted? Biased or offensive?

https://m.youtube.com/watch?v=wapLaF5jmrU

Hyundai. What audience is targeted? Biased or offensive?

https://m.youtube.com/watch?v=4xY3ueabpGA

Honda Ridgeline truck.  What audience is targeted? Biased or offensive?

https://m.youtube.com/watch?v=56ruOgbS9do

McDonald’s. What audience is targeted? Biased or offensive? (Repeats, so stop)

https://m.youtube.com/watch?v=Y8gYiry0oB0

Avocados from Mexico. What audience is targeted? Biased or offensive?

https://m.youtube.com/watch?v=vH2LsFcWOFY

Doritos. What audience is targeted? Biased or offensive?

https://m.youtube.com/watch?v=530CN430IkQ

Skittles. What audience is targeted? Biased or offensive?

 

MARKET SEGMENTATION—Creating commercials selling the same product to different target audiences.

Coke ads:

https://m.youtube.com/watch?v=_m6MTNb99Z8

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